There’s Renewed Speculation Ram Could Bring Back Mid-Size Pickup Format
There are some rumours that come back so often they’re like the boy that cried wolf – you just stop paying attention. Take the one, for example, that has Ram possibly bringing back a midsize pickup to its lineup.
Back in 2019, FCA (Fiat Chrysler Automobiles) Group boss Mike Manley suggested the idea; the following year, the company re-registered the trademark for the Dakota nameplate.
And that of course happens to be the last mid-size pickup to inhabit the Ram lineup. The Dakota was discontinued at the end of 2011.
The latest round of speculation sprouted after Ram boss Mike Koval Jr. said he wants to show dealers what a new midsize pickup might look like, starting in March. The goal will be to gauge their interest, but we can already guess that it will be high, considering the popularity of the segment and the profit margins it generates.
Will we see a prototype in shell form or a computer-designed model? Remains to be seen.
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