2021 Kia Seltos First Drive: The Magic Formula?
![2021 Kia Seltos First Drive: The Magic Formula? 2021 Kia Seltos First Drive: The Magic Formula?](https://picolio.auto123.com/auto123-media/articles/2020/3/66807/Kia-Seltos-2021-11afr.jpg)
Austin, TX - When you take a look at the present-day Kia lineup, it's hard to believe that just 20 years ago, the Korean automaker was making its first tentative forays into Canada with a handful of models of somewhat questionable quality.
Frankly, very few were prepared at that time to bet on its growth and longevity in North America. And yet, two decades later, derision has made way for respect and a solid share of the market. For this, we must render unto Caesar: Kia now competes on an equal footing with its rivals.
But just as it’s only fair to acknowledge Kia’s progress, it’s also incumbent on us to assess the company’s products with an objective, clear eye, particularly in so far as how they rate versus the competition. Last year, for instance, marked the debut of the Telluride, and it was subjected to close scrutiny. Now it’s the turn of the new Seltos.
Auto123 launches Shopicar! All new makes and models and all current promotions.
What’s its role?
It’s an understatement to say that subcompact SUVs are multiplying like rabbits on the market. There are now three just from Kia (Soul, Seltos and Niro) while there are two at Hyundai's "parent” company, in the form of the newish Kona and very new Venue.