Jaguar Says It Will Be an All-Electric Brand as of 2030

Jaguar-Land Rover announced today that the Jaguar brand will only sell fully electric vehicles beginning in the year 2030. The shift will begin in earnest in 2025.

Land Rover, for its part, will introduce six all-electric variants into its lineup within the next five years. By 2030, the division hopes that 60 percent of its sales will consists of all-electric models. The first model will debut in 2024.

According to the Automotive News site, which quotes Jaguar-Land Rover CEO Thierry Bollore, the production of combustion-engine vehicles would be "almost zero" by 2039. Meaning we can expect all Land Rover products to be electric by 2040.

In order to achieve these goals, a new platform for electric products is being developed. Land Rover models will be built on a different electric vehicle architecture to ensure the two brands display “two clear unique personalities”.

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