Trailsport: Honda Turns its Gaze Off The Road

It's a growing phenomenon across the industry; we're talking about those vehicles dedicated to delivering enhanced off-road capabilities. The likes of the Ford F-150 Raptor and Jeep Wrangler have been joined in recent months and years by a number of models or variants that have one mission - to allow their owners to venture off-road.

We recently saw this with the Badlands version of the Bronco Sport and the Wilderness variant Subaru is preparing for its Outback model.

And we know that Honda is working on something similar. In fact, last July, the company registered the name Trailsport. Last month, it was back at the trademark office, this time to add a logo to the name.

The new application, discovered by the Carbuzz website, shows a logo consisting of a mountain range with the word "Trailsport" in stylized letters. It actually bears a striking resemblance to Subaru's recently unveiled Wilderness logo, though that one depicts an even higher mountain. So no points for originality, but then, what else would you expect on this type of product logo but a mountain? Jeep's Trail Rated logo also features, yup, mountain peaks.

Shopicar.com, 100% online, shop for your next car, buy online and get it delivered to you anywhere in Quebec!

Read more