Hyundai Santa Cruz’ US Pricing Points to Sub-$30,000 MSRP in Canada
Hyundai Santa Cruz’ US Pricing Points to Sub-$30,000 MSRP in CanadaHyundai's Santa Cruz is getting ever-closer to making, finally, its big debut. The new truck even appears on the company's Canadian website, but you can't see its price yet. The U.S. website doesn’t yet provide any more on that front, but that will change momentarily since the company has just announced pricing for the American market.
While we don't have official Canadian pricing, the U.S. announcement gives us an idea of where the vehicle will fit in its class. And that allows us to make some guesstimates. We dusted off and polished up our math skills to try to figure out Canadian pricing for the model.
In the U.S., Hyundai has priced its new model at $25,175 USD. That's more than the Maverick recently unveiled by Ford and given a starting price of $21,490 USD. Here in Canada, MSRP for that model is set at $25,900.
Of particular interest is that the Santa Cruz is being priced lower than the Honda Ridgeline – significantly lower, in fact: the Ridgeline's base price in the U.S. is $36,490. Of course, we'll have to see when we compare the models and the product offerings. Given such a difference in starting price, it's quite possible the Honda truck is more fully equipped than will be the Hyundai. Time will tell, but what seems clear is that the Santa Cruz, in base configuration, will be more comparable to the Ford Maverick.
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