Ford Sees Fixed Prices, Online Shopping for EVs in Future

Ford is serious about changing its business model, and one of the ways the company plans to apply new strategies involves how it will sell you an electric vehicle in the future.

The American auto giant wants transactions to take place online, prices to be fixed (meaning no negotiations) and direct deliveries to customers instead of via dealers.

Ford's top boss Jim Farley confirmed that alongside a host of other announcements made by the company, including a $3.7 billion investment (in electric vehicles, but also in regular models, including the next-generation Mustang).

“We need to move to a non-negotiated price. We need to go to 100-percent online sales. There would be no more dealer inventory; vehicles would be delivered directly to the customer.”

- Jim Farley, Ford CEO

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