Hyundai Canada, Groupe Gabriel Inaugurate EV-Specific Retail Space in Montreal

Hyundai Canada and the Groupe Gabriel automotive group officially inaugurated the first mainstream EV-specific boutique dealership in North America yesterday evening in downtown Montreal.

In a sign of what the goal of the Hyundai Électrifié space is, Hyundai declines to even use the word ‘dealership’ in describing it. Rather, the new boutique is designed as much to be a showcase and information centre for the brand’s EVs as a selling space.

To create this showcase and help familiarize consumers with its growing roster of all-electric vehicles, Hyundai is thus partnering up with Quebec-based Groupe Gabriel, holder of four Hyundai dealerships in the province. Together,

“Groupe Gabriel and Hyundai Canada aim to enhance the customer journey through a tailored experience offered at Hyundai Electrifié, which allows Canadians to learn more about Hyundai’s electrified lineup and how to make EV ownership work for them.”

- Hyundai Canada

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