Toyota Crown Ready for Prime Time, Will Get a PHEV Variant

•    The Toyota Crown will get a Prime version, similarly to the plugin RAV4 Prime.

•    Confirmation came from Toyota President and CEO Akio Toyoda.

•    The fastback sedan will thus be offered in hybrid and plug-in hybrid formats.

 

Toyota, via its president and CEO Akio Toyoda, confirmed this week that a Prime version of the upcoming Toyota Crown is in the company’s plans. Surely prodded along in its thinking by the raging success of the RAV4 Prime compact SUV, the automaker made the easy decision to replicate the formula with its brand-new “lifted” fastback sedan.

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